I. Introduction What makes a company who it is? (No, really, this isn't some 'how many angels can dance' kind of question.). I would argue that there's several things - corporate culture, leadership, product set, history, and probably a few more that you can think of. And there's one thing that every single one of those things shares - the data collected over time. You have the HR data, you have the product performance data; you have the customer searches; you have the customer support; you have data, data, data. I don't know if you remember, but I remember (as does Pepperidge Farm), a time probably 15 years ago (maybe 20?) where we were all promised that if we just saved all this data, that we'd be able to turn it…